Coffee News is a weekly publication started in 1988 in Manitoba, Canada. It was started by Jean Daum, an expert on advertising, the independent research led her to believe that people are more susceptible to advertising while they are eating. The concept is simple: writing a newspaper is delivered free to cafes, restaurants and motels. How soon? Well, Coffee News claims that only takes 8 minutes to read and therefore, because of its brevity, people will read it from beginning to end. The document focuses only on the news that is fun and upbeat, including horoscopes, jokes, trivia, and therefore appeal to your readers. The theory is then that readers not only read but also features advertising.

Coffee News has been the franchise since 1994 and the startup costs for the new franchisee is estimated at just under $ 10,000. There is a franchise fee of $ 8.000 and a current rights fee of $ 75 per week. No domestic financing for start-up costs or franchise fee. Exclusive territories are available and the parent company seeks individuals with sales, advertising and marketing expertise. As a franchisee, you need to sell advertising in the publication. This is how revenue is generated.

Coffee News franchise can run away from home and not have to be owner operated. However, approximately 98% of current franchisees owner operators. A training course for 3 days offered at company headquarters in Bangor, Maine and a mentoring program is also available for new franchisees. A monthly newsletter is also distributed by the parent company, which offers tips and strategies from other franchise owners.

If sales of advertising is something that appeals to you, then you might find the opportunity of Coffee News to suit your needs. However, if you do not, then you should probably look elsewhere for a new business.

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